Starbucks is experiencing early success with its "Back to Starbucks" initiative, aimed at recapturing the classic coffeehouse atmosphere. CEO Brian Niccol reported positive initial feedback, and a Deutsche Bank survey indicates increased customer interest in the coming months, despite ongoing economic challenges.Notably, more customers are choosing to stay in-store, with a 300% rise in the use of ceramic mugs. The company's strategy includes menu simplification, faster checkouts, and enhanced marketing efforts, contributing to a 6.3% increase in shares this year, outperforming the retail sector.